Feature Launches
Motion systems designed to translate complex product updates into clear, high-performing launches.
I led motion and visual design for a suite of product launches, partnering with Product, Marketing, and Growth teams. The focus was always the same: make complex functionality feel immediate, intuitive, and worth a second look, whether it was a 15-second social video or an in-product modal.
Schedule Meeting 2.0
A full creative suite for the Schedule Meeting 2.0 launch, with one visual system flexed across every placement — in-product banners, launch email, landing page, and organic social. The motion piece was reworked from a step-by-step sequence into a single continuous flow showing the feature in action, cut two ways: a tight in-product version and an extended social version.
Continuous-flow motion cut showing the feature in action.
Be Seen First
A short-form social video introducing a premium job seeker feature that lets candidates signal intent and stand out after applying. Paced for feed retention with the value communicated in the first few seconds.
Short-form social cut built for feed retention.
In-product modal animation for the feature update.
Resume Database
A modular asset system for the Resume Database relaunch, scaled across social, email, and in-product surfaces. One visual system adapted across a LinkedIn post, dashboard banner, and in-product popup.
Square social motion cut for the relaunch.
ZipIntro
A walkthrough that guides new users through the feature step by step, built to onboard them and to give sales and customer support teams a clear way to introduce it.
In-product walkthrough guiding users through the feature.