Web Experience

Visual Direction · Brand Exploration · Motion

A visual direction exploration for ZipRecruiter's core web pages, drawing on lander work across the platform. The goal was to push the brand aesthetic while preserving proven conversion patterns — testing how far photography, typography, and UI polish could elevate the experience without disrupting what was already working.

Employer Experience

Before and after explorations for the employer homepage, shifting toward lifestyle photography, deeper UI polish, and contextual product details to create a stronger first impression.

Employer homepage before and after — Before and after — employer homepage.

Employer page animations.

Post-a-job employer page, full desktop design — The Post-a-job desktop page. Scroll to explore the full design.

Open in Figma ↗

Job Seeker Experience

Before and after explorations for the job seeker homepage, emphasizing diverse photography, mobile-first presentation, and cleaner visual hierarchy.

Job seeker homepage before and after — Before and after — job seeker homepage.

Job seeker page animations.

Search-jobs job seeker page, full desktop design — The Search-jobs desktop page. Scroll to explore the full design.

Open in Figma ↗

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